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Date and Time: September 27, 2022 @ 12:00 PM ET
Sponsored by Sanofi
Contact Hours: One contact hour will be issued.
Contact Hours are not available for archived webinars.
Presenters:
Pr John Weinman: Professor of Psychology as Applied to Medicines, Institute of Pharmaceutical Sciences, and Health Psychology Section, Psychology Dept., Institute of Psychiatry, King’s College London, UK
Sylvie Coumel, Global Behavioral Science Lead at Patient Informed Development & Health Value Translation, SANOFI R&D
Laurence Bondoux, Global Behavioral Science Lead at Patient Informed Development & Health Value Translation, SANOFI R&D
Description:
Behavioral science aims to understand, explain, and predict human behavior and decision-making. It helps us understand that patients are heterogeneous in terms of underlying preferences, attitudes, history, and values, which can impact their engagement in clinical trials. This webinar will highlight how behavioral science can impact patient engagement from recruitment to retention.
1. Why behavior matters for patient recruitment in clinical trials
2. How behavioral science can impact patient engagement, recruitment, retention and adherence, especially in diverse populations and newly diagnosed patients.
3. How the behavioral science toolkit can potentially address some challenges sites are facing, particularly for diversity and inclusion.
Speaker Bios:
Professor John Weinman, Professor of Psychology as Applied to Medicines, Institute of Pharmaceutical Sciences, and Health Psychology Section, Psychology Dept., Institute of Psychiatry, King's College London, UK
John Weinman is Professor of Psychology as applied to Medicines at the Institute of Pharmaceutical Sciences and Emeritus Professor at the Institute of Psychiatry, Psychology and Neuroscience in King’s College London. In his research he has investigated the influence of psychological processes on health, illness and health care delivery. He is particularly interested in the role of psychological factors in adaptation to and recovery from major illness and treatment, including surgery. A large part of this work is concerned with understanding the reasons underlying non-adherence to treatment, and in developing effective interventions for improving use of medicines and other recommended treatments.
He has also taught undergraduate and postgraduate medical, pharmacy and psychology students, and is the author of a large number of books and papers in peer review journals.
Sylvie Coumel, Global Behavioral Science Lead at Patient Informed Development and Health Value Translation, Sanofi R&D
Sylvie has a senior expertise in Behavioral Science, Patient Centricity, Nursing and Global Medical Academic partnerships, with a 10 year experience as the Head of communications at the French Heart Foundation and Society of Cardiology, as well as in Behavioral science successful approaches for improving patient engagement, adherence and outcomes. She is currently a Global Behavioral Science Lead at Patient Informed Development & Health Value Translation (SANOFI R&D).
Sylvie has a Master in Marketing and Public Health degree (Paris, France)
Laurence Bondoux, Global Behavioral Science Lead, Sanofi
Laurence has a 20 years’ experience in Pharmaceutical industry working in different companies in Marketing, clinical development and Global R&D strategy departments. 2 years ago, she joined the Global Patients Centricity department to implement Behavioral Science in clinical development for improving patient engagement, adherence and outcomes in clinical trials.
Laurence has a Master in Pharmaceutical Market Access and a Master in Chinese (Paris, France)
Society for Clinical Research Sites, Inc. is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center’s Commission on Accreditation.

To obtain your Contact Hours for this webinar:
- The webinar must be watched in its entirety.
- The post webinar survey immediately following this webinar must be completed in its entirety.
- Your contact hour certificate will be sent to you within 30 days of you viewing this webinar.
- The contact hour certificate will be sent to the email address provided when you registered.
Planners, presenters, faculty, authors, and content reviewers do not have any relevant financial relationships with any commercial interest.
This webinar does not imply any endorsement of products or services by the Society for Clinical Research Sites or ANCC.
The materials and recording of this webinar will be available for one year as an archive, but will not award any contact hours.